2010
07.29

They may be seeking to

They may be seeking to attract a readership who consider themselves to be intelligent, witty and individual.

A museum curator, when creating a new exhibition on the history of space travel may seek to communicate feelings of awe, wonder, excitement and man?s ability to achieve the seemingly impossible.

All of these examples share one thing in common. They are people using their creative abilities to communicate with their intended audience on some emotional level.

The motives may of course be different, and each individual may use a variety of methods and techniques from project to project, but the aim throughout is constant – to engage their audience and arouse an emotional reaction. And by doing this they make a lasting impression, enough that their audience wants to read their next book or visit their next show.

Think about your creative projects. When you create do you begin with an aim, motive or intended outcome on an emotional or connecting level?

When we do, we can create work that has more impact and therefore lasts longer in the memories of our audience.
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